Keywords

Did you know that you can use each page on your web site to get good placement for different key words? The trick is to use different key words on different web pages. You will also have to list the different keywords in a meta file on each page, but the order of those keywords in the meta file are pretty important.

I'll give you an example, let's say that you own a sports store and you sell want to sell lots of baseball items. Your home page should include the word baseball as much as possible, but do it naturally too, don't just keep needlessly repeating the word baseball. Your keywords meta file should be in this order: baseball, glove, bat, field etc...

On another page, you could gear it towards baseball gloves. So again, you should use the term baseball gloves as much as possible but naturally too. Your keywords would go something like this: glove, baseball, bat, field etc...

On yet another page you could gear it towards baseball bats. Use the word as often as possible on the page, again, naturally, and the keywords would go something like this: bat, baseball, glove, field etc...

Now all three of your web pages (not just the home page) will start doing better for all three terms (baseball, baseball glove, baseball bat) because each page in your site is geared towards different words or terms.

Generally only the first few words or phrases are taken into consideration when the robots search your site for consideration of the search engine placement.

This is another important reason to make each page, within your web site, be a good landing page. What I mean is, consider that the page may be the only page that a visitor looks at on your web site. Does it make a good impression on the visitor (if it does, then chances are, they will click further into your site)

End of 07 and beginning of 08

Net Magik Pros would like to wish EVERYONE a Happy New Year. Don't forget to be safe if you are traveling tonight!

I won't post again until next year sometime :-)

Merry Christmas

Net Magik Pros would like to wish you all a Very Merry Christmas and a Happy New Year!

Theme your web site

Did you know that you can make your web site automatically change it's look during certain times of the year?

It doesn't matter if you use .php, ColdFusion, or .asp or just about any other programming language. All you have to do (in basic simple terms) is to tell the web page to use a different style sheet during certain times of the year.

It just makes your web site more festive and helps visitors to know that you update your web site regularly. This can be a bad thing as well because if you change your web site too much, they may think that they have arrived at a different site. As long as you keep your logo and your layout basically the same, then you should be ok.

Copyright Material

There are so many things out there on the web, that it is really tempting to just copy it and make it your own.

If you are tempted to do this, let me give you some advice: Don't copy it until you have the owners permission. This not only makes you look bad, but it makes the company you work for look bad too. It's basically stealing. If you wouldn't go into a store and hide something under your coat, then you shouldn't be thinking about copying something from someone else, without their permission, and putting it on your web site or your blog.

It's not right to do this.

Doing things the honest way is better than stealing. The same goes for "black hat" tricks to get your website into the search engine placements higher. The search engines will figure it out sooner or later.